National Weight Loss Challenge

National *blank* challenge? Weight loss?
I saw a commercial for a National ____ Challenge (I dont think it was the national body challenge) and I dont remember what the blank was. It stuck out in my head particularly because it was something like, sweet tooth, or sugar, or something like that – challenge.
The commercial had a woman making a GIANT ice cream sundae, turning around and seeing her trainer shake his head, and she put the sundae down and walked away…
Anyone know what i’m talking about?
nope. i thought it was the national body challenge. no idea though
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